

I thought she was an elitist pooch before....
I had the privilege of speaking to a group of young entrepreneurs today as part of the E CITY program – I really wish I would have had access to a program like this when I was in high school. When I entered the classroom, the kids were playing with Legos (these are 9th and 10th graders). I asked them what they were doing, and they responded that they were building a product model, with each colored Lego (component) being worth a different price value. Clever, I thought. I never learned that lesson !
While I was putting together my little talk, I realized some things about myself and my business, and about being an entrepreneur in general.
Some things about me:
- I wanted to have my own business since the summer I turned 7 – it was to be a flower shop downtown. Perhaps I was watching too much Three’s Company at the time. (Janet worked in a flower shop) I just think I wanted to be the boss. No surprise, if you know my personality. I even started making a logo and marketing materials – even though I didn’t know what those terms meant. I never stopped to think that I was only GOING INTO SECOND GRADE and probably wouldn't be legally able to incorporate for another couple of years :)
- I went to college with a purpose, but had to adapt and change course – from the sciences to a liberal arts focus.
- I was never a fan of school. In my life, K through college existed merely as a springboard from which I could start doing my own thing.
- I also was terrible working in a corporate job – although I’m sure it was just the wrong one for me. I need creativity and autonomy. Working in the insurance field was like a prison sentence for a free spirit like me.
And here are a few concepts I was able to share with them as I started my business and watched it flourish:
- My specialty is marketing. I can outmarket anyone. Media placements are really important to any business since people tend to believe them more than an advertisement or a pay-for-placement article.
- Always be engaged in learning. It’s not enough to do what you do extremely well. Become a student of the game – read books on business, marketing, finance, positioning, etc.
- Surround yourself with people who best reflect your qualities and those who you admire. Stay away from people who are negative and untrustworthy. Maintain your integrity.
- Get involved in trade associations so you can watch your industry both locally and on a larger
- Duplicate yourself. Teach someone what you know so they can work for you and take over one day down the road.
- Be a great networker. I mentioned that no one would ever know from my high school and college days that I would be the networking queen that I am now. Someone asked me how I did that (really good question). I said that my sense of purpose and belief in what I do is so great that it propels me to do things I wouldn’t normally do. In school, I had no purpose, other than to get out as soon as I could.
- Develop bartering relationships – exchange goods and services in mutually beneficial ways with other businesses.
- Be an opportunist – in a good way. Look for things you can contribute to. Don’t be afraid to exploit a niche no one else is working in, or figure out how to do what is already being done better or more efficiently.
- Be a leader! If you see something is needed and no one else is doing it, don't be afraid to do it yourself.
– Always give back - volunteer your time and energy to both charitable institutions and when you’re successful enough, help to teach the next generation of entrepreneurs.
The lovely Ms. LisaMarie Luccioni had a couple of challenges for my Oscar fashion review. Here is her response:
Nooooooooooooooooooo.....Penelope Cruz looked bee-yoo-ti-ful.....
It has really been too long since I have had a good yoga workout by myself. I’m trying to prime my body for a return date with Brenda the Yoga Nazi at Fitworks. Just jumping back into one of her classes is not an option since they are killer. It’s the equivalent of a yoga bootcamp twice a week. Not for the faint of heart by any means. Brenda's classes are a combination of ashtanga and vinyasa (flow) yoga. Not just your average power yoga, which is challenging enough for some people.Before I start twisting myself up in all kinds of weird positions, I need to get my muscles back in gear. I didn’t realize I was so stiff. I may take a couple week’s worth of classes from a less difficult instructor in addition to practicing at home, just to ease myself back in.
In the past, I really got in great shape through yoga. I felt fabulous and had killer triceps. I want to get back to that point by May. I figure that putting it in writing and putting a date on it will make my resolve that much greater.
Killer triceps, here I come!
It’s not as fun as it used to be to bash the stars on the red carpet thanks to Joan Rivers. But we can all still have our faves and least faves. There were a lot of beautiful dresses out there and very few horrible ones (thankfully!)
I could be catty like Joan, but instead, I choose to channel my inner Statler and Waldorf.
Onto the Oscar Night Fashions!
1) Penelope Cruz – just too much going on here. I also had a feeling, true or not, that this Versace dress would shed like a hairy dog.
2) Beyonce looked like she was attending a cotillion. I have never seen her use the “less is more” adage. Maybe she should.
4) I hated this Chanel dress Kirsten Dunst wore. I hated the bangs and the dark red vampy lipstick. A loser all around.
5) Anne Hathaway’s giant bow distracted from how beautiful she is, and the antique lace of the gown was really dated. Felt to me like an Oscar dress from the 70’s. Not something a bright young star should be wearing.
6) While the dress Jennifer Lopez wore was gorgeous, I’m not sure it was the best choice for her. Graciously curvy, the draping and flowing fabric made her seem larger than she is, and threatens to start more pregnancy rumors. It would have better flattered one of those stick-thin actresses.
7) Jada Pinkett-Smith – usually one of my red carpet favorites, this dress reminded me of an Oscar itself, and also of that golden torso shield choreographer Debbie Allen wore many years ago. Jada knows her body, knows what makes her look great, and this was a rare misstep. But, her son was super cute, so that (slightly) redeems her.
1) Perennial favorite Nicole Kidman – Helen Mirren may be The Queen, but Nicole is the undisputed queen of the red carpet. Never a misstep, and this gown didn’t disappoint. Wow! (It also doesn’t hurt that she has the perfect body to show off her clothes to the maximum advantage.
2) Cate Blanchett is one of my favorite actresses and is coming into her own as a style icon. She seems to have an innate sense of what looks good and more importantly, what looks good on her. She favors understated looks with a little bit of bling. This pewter dress was a bit of a risk, but looked spectacular.
3) The midnight blue of this gown beautifully balanced Maggie Gyllenhaal’s alabaster skin and dark hair. The lines were perfect. Can you believe she just had a baby?
4) Kate Winset’s mint green Grecian dress was a winner. After 5 nominations, she better know how to dress for the Oscars! One of the finest actresses today, I’m sure her award is coming!
The Better Bad than Boring Awards go to….
1) Reese! The dress is pretty enough, but YAWN!
2) Rachel Weisz – Yes, pretty, but completely expected on the red carpet.
3) Naomi Watts – a version of what we’ve seen her in a number of times. We get it, Naomi, you like feminine and flowy! Give us something a little different next time.
And now, the Just Yucky Awards!
1) What was Meryl wearing around her neck? Didn’t she learn anything by playing the editor of a fashion magazine?
2) Elisabeth Shue’s big hair was too much for that high, cluttered neckline.
3) Please be blonde again, Cameron!!!
And finally,
The two dresses I absolutely loved. They were contemporary and still appropriate for the Academy Awards. They weren’t in the traditional Oscar mold, but they were equally fabulous.
Jessica Biel (lt.) and Celine Dion
Snooping around the stores, I was surprised what’s coming in for spring. Where did these 60’s- inspired mod dresses and tops come from? Not that I am complaining – I love flowy, soft geometrics – but I just didn’t anticipate it. I’m not a trend junkie, but I was expecting menswear-inspired looks to dominate for spring. 

There are also some fabulous shoes out there right now. This seems to be an “anything goes” shoe season with different styles, heel heights, and various heel shapes – wedges, chunky, platforms, stilettos, etc.
Flats are also going to be huge, but I am a heel girl, so flats won’t be in my rotation!
I am totally excited to do some serious shopping!
I must be joining Miss Britney in the deep end - although I assure you I could never be as terminally stupid. My style newsletter's theme for March is pirates. Yes, PIRATES. I watched the second Pirates of the Caribbean movie and I was dangerously inspired. So I built a newsletter around the idea of shopping for buried treasure.
I mean, who doesn’t love Capt. Jack Sparrow???
Thankfully, my stylish first mates (and co-writers) Wendy and Kelly are happy to go along with all of my crazy ideas.
Hey, at least I’m not boring. That would suck.
Plus it gives me an excuse to put a pic of Johnny Depp in my blog and to drink rum for the month of March! Coconut rum & Coke – one of my faves!
For those of you keeping track for Spring ’07:
What’s Hot: Eye patches, parrots, and pillaging
What’s Not: Peg legs and walking the plank
Yes, I know that's not a parrot >
It's a macaw. Duh.
I know you have been changing your hair color daily for the last couple of months since the divorce was announced. Brown, blonde, black - it takes a toll, doesn’t it? I’m sure your hair felt like straw. But you needn't take such drastic measures!!
Please allow me to make a suggestion
before you grab the electric clippers next time:
Run to your local Wal Mart and pick up an Alberto V05 Hot Oil Treatment.
All it takes is a little hot oil and no one will think you’ve finally slipped off the deep end.
I have always had a challenge because of the dichotomy of my personality. I seem to be complete yin and yang. Every one of my personality traits has its own inherent contradictory aspect. What’s up with that?It’s all about knowing who you are on the inside. Where is your inner beauty? What makes you unique in this world?
By this time in my life, I finally have a good idea of who I am, although I still have no idea where some of these personality traits came from:
* I write dress codes and teach conformity at major corporations, but am still a big proponent of “if it feels right, by all means, do it”.
* I am extremely aggressive, yet always diplomatic and accommodating.
* I am a high-level extravert, who enjoys being alone just as much as being in a crowd.
* I am straight-laced, but make no effort to hide my quirkiness.
* I have a prim and proper exterior and a subversive sense of humor that only my friends are privy to.
Some ways I do this is to celebrate the yin and yang that is me:
I will wear something truly unexpected with something completely unadventurous, like a black suit with like a hot pink tank and hot pink leopard pumps.
I always wear a conversation piece – usually it is an interesting necklace. Or an over-the-top pair of shoes. Or a less-than-average bag. Usually just one of the above will do. The conservative side of my personality prevents accessory overkill.
I try not to match. Yes, that’s right. When I first started out as an image consultant, everything matched. In fact, it was too matchy-matchy. As I have evolved my own version of myself, I make sure that everything I wear works together flawlessly, but matching is not quite as important.
I wear unusual color combinations. Once-upon-a-time monochromatic dressing was soooo me. Now, it’s more a matter of creating visual interest and stretching the acceptable limits by being both conservative and outlandish. It’s not easy, but it sure is rewarding.
I mix patterns. I will pair a striped pair of pants with a print shirt and by following a certain set of rules, it looks fabulous. Really!
I think it is so important to infuse your personal style with elements of your personality – no matter who you are or what you do. It’s all a part of living your style and being an authentic and self-actualized human being. Being comfortable in your own skin cannot help but breed confidence and self-acceptance. When one feels good about oneself, the possibilities are endless.
I was getting ready to attend a big event. I wanted to look chic in all black - an unconstructed skirt, V-neck top, fishnets, and tall boots. I was going to carry a red patent clutch for an accent. But - I looked at myself in the mirror and realized-
Or was it the one with Tom Petty??
*Stevie Nicks album from 1989. I looked it up.

I am super mega ready for nice weather. As I sit here watching the snow from my window, I want to see sunshine and blue skies and green. Obviously, I live in the wrong part of the country to expect that in February. Well, one day, I will probably split my time between San Diego and Cleveland. But right now, unless I want to book myself on a plane to somewhere else, this is what I have to deal with. Cold and snow and yuk.
Around this time of year, I always get an itch for summer. I would think this should come in March or even April, right? But no, I wish for summer every year when I just can’t take winter anymore. And that is right now - February 13th at 12:30pm. I wish it would go away.
If I could predict it, I could book myself on a trip out of here for a week in the warm weather. But I have no idea when it’s going to strike, and it does so without warning.
I want 75 degrees and sunshine NOW. Is that too much to ask?
I make summer resolutions every year. Maybe it will make me feel better to share two of mine for this summer:
1) Wear more dresses. Dresses are festive and fun. I relate them to parties. I want to have a fun summer that is full of parties. Therefore, I will wear more dresses. I am such a girl, huh?
2) Wear brighter lipstick/lipgloss. I was watching Legally Blonde the other day and was inspired by Elle's pinky coral lipstick. I don't usually wear bright lipstick, so this will be a little adventurous for me. Will look good with a Mystic Tan, not pasty white like I am now.
To people in my circle, I’m known as the ‘fashionista’ or ‘style maven’. I’ve even been called such in a few articles. I think it’s hilarious. We should all remember that Cleveland is a very small world and to be a fashionista here does not equate to being one in the rest of the galaxy. If I had attended Fashion Week, I would have undoubtedly dressed in a trendier version of my own style, but I still would have looked small-time compared to the REAL fashionistas of the world.
So I started thinking - what does it mean to be a Cleveland Fashionista? Is there such a thing? And if there is, how do you define one? Here is my attempt!
1) She bases her wardrobe choices on common sense, more than anything else. She wishes to stand out NOT because she is dressed like she’s right off a runway at Bryant Park, but because she knows how to pull together a creative yet sensible outfit flawlessly. Other women can look to her for style inspiration.
2) She is aware that Cleveland is not New York, Paris or Milan. She stays up on what’s happening in the world of fashion, but doesn’t feel the need to emulate it directly, for fear of looking completely out of place. She picks and chooses the trends she wears, based on her own personal aesthetic. She knows what looks good on her. And she avoids the things that don’t.
3) She dresses for the weather. Sense wins out every time in a climate like Cleveland’s.
(Still, winter after winter, this Cleveland Fashionista doesn’t learn and still wears high heel boots when the sidewalks are icy. She chalks it up to bravery. She risks life and limb because she WILL NOT be seen in a pair of Uggs. )
4) She knows that those who are consciously mega-trendy are the real fashion victims. They attempt to follow a pack they can’t compete with – the celebs and socialites of the world. A Cleveland Fashionista understands her place in the fashion universe. She knows that being stylish is of primary importance. She realizes that trends spice things up and make life fun – but she doesn’t base every purchase on what the New York glitterati or celebrities in Hollywood are wearing.
Her style may be on the conservative side, but with a definite edge, whether it is sexy, artsy, or even a little over-the top. She is not into labels so much as what makes her look and feel her best.
***
While “Cleveland Fashionista” may be an oxymoron, there is no dichotomy in being a “Stylish Clevelander”. There is a lot of style in Cleveland! Get out there and be inspired!!

I just finished reading Newsweek’s exceptional cover article “Girls Gone Bad”, which looks in-depth at the how the stumblings and bumblings of the “Brit Pack” are affecting our young women. Are they viewed as idols to worship? Or are they seen for what they really are - mere tabloid fodder - even to those more impressionable minds?
The result, surprisingly, is a number of positive statistics and insights from experts. Thanks, Newsweek, for taking on this subject. Instead of the “doom and gloom” outlook I expected, there are a lot of ways this country’s young women are heading in the right direction, despite the glaringly bad influences seen in the media on a daily basis.
Here are a few key points the article made and a couple of quotes I thought were eye-opening:
- A Newsweek poll found that 77 percent of Americans believe that Britney, Paris and Lindsay have too much influence on young girls.
- While celebrity idols stumble in and out of rehab, the rates of drinking, smoking and overall drug use among teenage girls have declined in recent years, says the Institute for Social Research at the University of Michigan.
- "It creates a general sense that life is about being crazy, being kooky, having fun...," says Christian Smith, professor of sociology at Notre Dame. But the really insidious consequence is that teenagers often consider themselves immune to these influences. "They don't have enough perspective on how they are being formed by the world around them—and when they don't realize it, it can be more powerful," he says.
***
Some things to keep in mind the next time we see one of them in the media for some some ridiculous antics or publicity stunt. Let's hope Newsweek is right....
Right now, though, I am in an in-between stage between the cut I had over the summer, which was the shortest it has ever been, and where I want it to go, which is a long, layered bob.
But this in-between stage is killing me.
This Saturday will be 8 weeks since my last trim. The longest I usually wait is 5 weeks. The ends are dry and broken from blow drying. And I have another week to wait before I get it cut.
I’m spacing out the trims even more because it needs more time to grow. I am looking forward to longer locks for summer, but this spring is going to be a challenge. I can sense it already.
I sent a whiny email to LisaMarie last night and she sent back some encouraging words, which I can always expect from her – even on something as trifling as my straw-like golden locks.
Thanks, LML!! My hair and I needed that!!
You can always rely on your friends to coddle you in times of inconsequential griping.
The unexpected solution to this dilemma has been fishnet tights. I’ve bought standard black, several shades of brown, and even khaki. They have been a true revelation for me. When nothing else seems to work – pantyhose are out for casualwear, of course, and when tights don’t seem to cut it, opting for a pair of small-patterned fishnet tights has been the answer.
They don’t have to match your skirt or boot precisely but they should work to blend the two together so that your legs are covered and they don’t attract unwanted attention. Think of them more as a finishing point (working in unison with the other pieces you’re wearing to complete your outfit) than as focal point to draw the eye to your legs.
2. Wear a knee-high boot - never pair them with pumps or risk looking too provocative
4. The smaller the fishnet pattern, the more appropriate they will look
5. Try to match your hemline color as well as possible for a seamless transition
(Speaking of seamless, make sure they don’t have a seam up the back – that is never a tasteful choice – and don’t select thigh-hi's for obvious reasons!)
D.C.-area image consultant Katrina Van Dopp called me today to pick my brain about a topic she was she was planning a short talk about. She wanted to discuss the difference between an image consultant, personal shopper, and stylist.
I thought that was a very interesting idea, and I encouraged her to choose one or the other – stylist or personal shopper to compare with the term "image consultant". In my rebranding efforts, I am focusing more on my work as a personal stylist. This is mainly due to “stylist” becoming a buzz word in the mainstream. People other than celebrities are now looking to stylists for personal style guidance.
I thought back to the article Roxanne Washington wrote about me in the Plain Dealer, when she said she thought of an image consultant as one of those people who looks like a cookie cutter image and uses the same mold for everyone. Almost like the Dress for Success books of the 1980’s. She was surprised when I came in looking hip and stylish in a decidedly non-corporate outfit.
These days, in my opinion at least, an image consultant and stylist both deal with the person as a whole entity. Each component of that person, inside and out, plays a vital role in shaping the outward image. Everyone should be treated as an individual.
A personal shopper, from what I have seen from personal shoppers I know, is paid to sell merchandise for their employer. With no training (or at least minimal training) in body line, color, and fashion personality, these shoppers are paid a commission to sell. The more they sell, the more they make. There may be a focus on trendy clothing, because once a trend has run its course, you will be left needing more clothes, and hence, they have a shopper for life. This is not the best way to build a wardrobe with quality and investment in mind.
Image consulting and personal styling are both service fields. Personal shopping, on the other hand, is sales-oriented and bottom line-driven. Image consultants and stylists are typically paid an hourly fee to use the power of impression management to help the client attain his or her goals, whatever they may be. We can and do shop anywhere, from high-end to low-end. A knowledgeable stylist can find great clothes that suit the client perfectly almost anywhere and with any budget.
From Bergdorf’s to boutiques to Target and almost anywhere in between.
Very cute, huh? Check out our matching hairdos!
For a sneak peak, here is the banner:
What an exciting weekend! As I mentioned, Saturday was my party at Sunset Lounge, which ended up moving to Nighttown in Cleveland Heights. I rolled in at 4am after breakfast. It was a fun night.
Then I had to leave home at 9:30am for my drive to Columbus. The weather was a little scary, but I arrived safely. A day and a half later, I still haven’t crashed like I believed I would. I think that’s a good sign.
The crash is probably coming though. And I have to be ready when it does.
I think the two main insights I got this weekend were:
1) Don’t drink a huge pink martini just because the bartender suggests it. I will get drunk regardless - even though I’m not trying to. And I won’t be able to let go of the wall for the salsa lesson with Coach Joelle.
2) From our speaker at my AICI meeting, corporate image consultant Linda Thomas. It wasn’t so much what she said and what she taught us, but what she made me realize about my own business.
I’ve realized I am working toward something that is greater than myself. I have my ideas about what that means, but I am not crystal clear about it yet. What I know for sure is that getting my message out to the world is paramount. I have something to say. A real void to fill. It’s all about being smart about we wear, taking the power away from those who try to devalue us, and using our appearance to get what we want out of life – whatever it may be.
I have many ideas but will keep them to myself for the time being. They need to continue to gestate.
Good to see all my friends this weekend! I promise we will do it again soon!!
In the meantime, beware of giant pink martinis!!!
While I was going through one of the worst times I have been sick in my life (or basically, all of 2007 so far), I got a fabulous opportunity to do a makeover for Inside Business magazine. They needed it for the February edition, so I had about two days to round everything up. I called on my trusty Style Team, makeup artist Wendy Fitos and assistant stylist Kelly Smith, as well as my standby, Aurora Farms Premium Outlets for clothes. I sent out an email to my readers and received about 30 responses. I chose someone I knew who would be easy to fit. When one has limited time, my belief is to take the path of least resistance! Especially when one is so under the weather.
Emily Honsa is a first year law student and works for the Cleveland Bar Association. I knew her from a networking group we were involved in and we had stayed in touch for the last year. I knew she would be easy to fit and easy to work with. She was even game to wear the “before” outfit I selected – a beige boxy jacket and blue floral skirt. I chose it because it was an outfit you would see walking around Downtown Cleveland on almost any day. Most women would wear it because it matches, has a jacket, and keeps them covered – so it conforms to their office dress code.
My goal was to update this look. I’m not for allowing any woman to look frumpy. You can honor your employer’s dress code and honor yourself at the same time by understanding your body and dressing it to show off its best points.
For Emily, proportion was key. We chose a mandarin-collar brown suede jacket that nipped in at the waist to build the outfit around. She is very fair – hair, skin, and eyes are all light. So we used the one strong brown piece and the rest of the outfit was more in keeping with her fair coloring. We selected a brown and lime green shell and ivory skirt. Accessories were all brown – tall boots, a two strand pendant, and faux snake tote. Intentionally controlled and conservative, but still feminine and fun.
Wendy did her makeup, and when she put on the brown jacket for the “after” outfit, it was amazing how her eyes stood out!
It’s always a mini-circus atmosphere when we get together to do these kinds of projects. It’s fun and exciting, and most importantly, we get to make someone look beautiful! What could be better than that?
I am finally back after a long blog hiatus. I guess the novelty (and smugness) of having a blog finally wore off. Well, I was looking at my friend Coach Joelle’s blog and it’s obvious she makes time for blogging her insights. I should get back to doing the same.
Since my last blog entry, I’ve been doing a lot of writing, coming up with ideas for ClevelandWomen.com, and doing the various things that make my job fun. This includes shopping and reading about shoes. What could be more fun than that? There has also been some buying of shoes as well. And clothes too, of course. What would I be without all my clothes and shoes??? One poorly dressed image consultant, I tell you!
The rebranding efforts have gone fabulously well. I am so excited. If anyone had told me when I started my company that eventually my colors would be plum and soft orange, I would have thought them crazy. But hey, look! My main logos are still plum, black, and white, but when I rebranded the Image Insider (my monthly newsletter) as styleLink, I changed things considerably.
You can register for my newsletter here.
I have a big weekend getting ready to start. I’m throwing a party tonight on W. 9th and have to head down to Columbus tomorrow for my bi-monthly AICI meeting. We’re flying a well-known image marketing consultant in from Dallas for a seminar, so this is exciting. Plus I get to see my friends from the chapter, especially the ethereal LisaMarie Luccioni, one of my dearest friends in the world.
We joke that with her hair down, she and I look like we are morphing into the same person. And that’s fine with us. We are a mutual admiration society!