Sunday, March 18, 2007

Quoted in today's Plain Dealer

A branding opportunity
When it comes to online personal ads, folks generally don't buy generic
Sunday's PDQ article

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Be unusual, said local image consultant Kristen Kaleal, who helps make over local singles and their personal ads.

"Let a little quirkiness come out, so that you're not the same person they see 10 times," she said.

***

I have two minor issues with this:


1 - I don't usually make over people's ads unless I see a glaringly bad faux pas! I deal with how they look on camera and in person.

2 - I think I gave Mr. Campanelli about half of the content of the article and was only credited with one quote. No surprise....


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