A branding opportunity
When it comes to online personal ads, folks generally don't buy generic
Sunday's PDQ article
Be unusual, said local image consultant Kristen Kaleal, who helps make over local singles and their personal ads.
"Let a little quirkiness come out, so that you're not the same person they see 10 times," she said.
I have two minor issues with this:
1 - I don't usually make over people's ads unless I see a glaringly bad faux pas! I deal with how they look on camera and in person.
2 - I think I gave Mr. Campanelli about half of the content of the article and was only credited with one quote. No surprise....